LONDON, Mr. Start S/S 12 Presentation. The last day of London Fashion Week led us into Mr. Start´s redefinition of French girls in a masculine way. At St. Martins Lane Hotel, Philip Start showcased his S/S 12 menswear collection in a totally felicitous real time installation. Buyers and journalists could examine lightweight cotton and linen fabrics, softly tailored cuts and the overall visual appearance of the designs in an authentic, yet surreal museum-kind-of approach. The designer´s colour palette includes khaki, stone, sand and indigo, as well as an updated classic collection of greys and blues. The show was acoustically accompanied by Bolivian Baroque, recognising the plight of the rainforests. With his refreshing and inspiring presentation style, Philip Start undelined his contemporary and forward looking point of view. Just as effortlessly as the look of his creations, the designer took the time for a little chat with us to characterize his work: “It is all about a fashionable elegance, which is being shown in an easy, yet sophisticated way.” Start was inspired by the peachiness of French girls, also sharing that “not many people know that my main theme is architecture. I am totally into the effortless simplicity of modern buildings.”

By Saskia Reis

LONDON, Berwick Street. At Somerset House, Rosi and I bumped into our MA Fashion Media Production mate Stella, who recommended us to check out BANG BANG Vintage Store in Soho. We went there, right before seeing the Mr. Start S/S 12 Presentation at St. Martins Lane Hotel and found a beautiful sequined jacket from Idol and an unbranded turquoise chiffon skirt with a unique leather waistband. BANG BANG sells handpicked designer labels next to high street second-pieces in a totally pleasant ambience. The best thing is, they are my neighbours. See you tomorrow, ladies!

By Saskia Reis

LONDON, Liberty. WOW, this is our winning film “Memoirs of Rose” showcasing Hermione de Paula´s A/W 11 being presented in Liberty London. The sales assistant told us that many people stop and watch the film and even get attracted to buy Hermione´s clothes. He said the film really helped to sell the collection, which makes us amazingly proud and super happy :) :) :)

Designer: Hermione de Paula

Jewellery Designer: Yunus & Eliza

Starring: Simona@Elite

Director: Saskia Reis
Produced by: Patricia Vilani
Written by: Saskia Reis and Patricia Vilani
Fashion Editor: Ling Huang
Director of Photography: Andrei Zach
Assistant Director: Rebecca Merrick
 
Hairstylist: Magdalena Tucholska
Make-Up Artist Studio: Roberta Kearsey
Make-Up Artist Location: Yuka Hirata

Edited by: Saskia Reis and Patricia Vilani
Set Design Studio: Claudio Quaresma
Set Design Wedding Scene: Karen Hsu
Camera Operator: Saskia Reis
Camera Operator Assistant: Patricia Vilani
Soundtrack: Paula Daunt
Costume Assistant: Marilia Biasi, Quan Liu


Special Thanks

 
Holland Park and The Royal Borough of Kensington and Chelsea Filming and Special Events Office

Jessica Woodland

The Worx – Space To Create

Imagine Fashion

The British Fashion Council

London College of Fashion

Liberty

White Lodge at Blink

Nice Biscuits

Our families and friends who keep us going ♥

LONDON, My Beautiful Fashion. Today, London Fashion Week reveled in UNCONDITIONAL, as Philip Stephens presented its S/S 2012 in a salon runway show, produced by “My Beautiful City”. Muted tones were followed by strong signal colours, just before returning to more contrasting shades in terra, black and white. With his slick combination of colours and fabrics, the designer proved his craft to create looks, which  flatter male and female in the same way. Stephens brilliantly teamed up with super talented Una Burke who gave his creations an accessory leathern finish. After the show, Stephens (who by the way is really friendly, down-to-earth and just radiates genuine charm) told us that he took his inspiration from a Mancunian´s Midsummer Night´s Dream. “There were different sections within the dream,” he smirked, hinting at the variety of the show, which included a precollection UNCONDITIONAL made this season that was also showcased on the catwalk.

By Saskia Reis

LONDON, Topshop Oxford Street. Yesterday, Yvan Rodic, the creator of one of the most successful streetstyle blogs, The Facehunter, gave an instore Fashion Insider Talk at Topshop in Oxford Street. What is the backstory of The Facehunter and what does it take to capture that perfect fashion moment?

Check out the uncut full-length recording of Yvan´s talk HERE

By Saskia Reis

The title is the image by Saskia Reis

LONDON, Carnaby Street. When you go out to linger along the streets, basically everything can happen …

After bumping into stylist and Editor-in-Chief of Pigeons and Peacocks John William, who immediately agreed on being videoportrayed forTHE LOVESTREET, I was lucky to spot and film student Rosa, dancers Chris&Carlton and model Tom. As a prelude to London Fashion Week, Carnaby Catwalk featured the looks of AW 11 right on the street today. Curated by stylists Sarah Owen, Nova Dando and John William, the show presented clothes available in Carnaby stores, so you could buy your favourite looks straight from the catwalk. What a fresh approach to celebrate fashion with the people who wear it where they buy it! Of course I filmed the show for some spicy special content for THE LOVESTREET. A great day out, thank you all!!

Fashion on the street, we ♥ it!

By Saskia Reis

LONDON, Big Ben, London Eye, Tower Bridge et cetera.

Images by Saskia Reis